The Future of Transport consultation

The story so far

Bradford on Avon has played a central role in the local, regional and national transport network for centuries. The strategic location of the town as a crossing point on the river Avon has allowed it to grow and prosper.

However, the historical layout of our town, with its narrow streets, has led to issues with traffic volumes, congestion, pollution and pedestrian safety and comfort. These problems are well known, and they have been reported as a serious concern by residents and businesses over the last 30 years or more.

The current traffic system has unsustainable health, environmental and social costs. Our road network needs to be shaped around the needs of the people that live alongside it, those who use it every day and designed to serve for generations to come.

Have your say

Bradford on Avon Town Council is carrying out a public consultation to gather information from residents and businesses in the area on the issues that have affected the town for decades and the changes that you would like to see made. Wiltshire Council, as the Highways Authority, is responsible for agreeing, designing and funding any changes to the road system, taking on board the views of the town and town council. The Highways Authority will look to the town council for its formal support on any proposition taken forward.

We would like to hear your views on finding transport measures that will reduce the amount of traffic flowing through and around the town, promote walking and cycling and strengthen our public transport network to improve access to all the opportunities our town has to offer.
We especially would like your opinion on how we can:

Reduce the impact of traffic congestion

Improve air quality throughout our town

Improve opportunities to walk and cycle more

Traffic and Pollution in Bradford on Avon


The majority of problems with our town centre are connected to traffic in the very narrow roads.

The central position of Bradford on Avon within the wider road network also means that many of the vehicles driving through town are not from local residents and businesses. Heavy volumes of traffic have given rise to congestion, air pollution and issues for pedestrians and cyclists, as well as a lack of parking spaces.

Over the last 20 years, the annual average number of vehicles crossing the town bridge every year has been between 15,000 and 21,000 per day. The issues caused by traffic have had a negative impact on our residents, and also on leisure, business and tourism activity.

Our traffic problems are complex and there is no perfect solution that will improve everyone’s experience of the transport network. With your help, we can understand these challenges better and ask Wiltshire Council to develop measures to tackle this longstanding issue.


Air pollution is a major challenge in some parts of our town.

The air quality monitoring system on Masons Lane shows that the national target for Nitrogen Dioxide has been exceeded at this location every year since 2001. Both petrol and diesel engine cars produce gases that are toxic to people and the environment, causing issues for our health and contributing to the climate emergency declared by both Bradford on Avon Town Council and Wiltshire Council in 2019.

Increased traffic also causes noise pollution. Noise pollution negatively affects those who live and work on or by busy roads and has consequences for people’s wellbeing and physical health.

If you would like to access more detailed and technical information regarding traffic and pollution in Bradford on Avon, you can find them in the ‘Appendices’ section of our consultation page.

BOA Traffic Map