Tourism & Events

With its natural beauty and historic buildings, Bradford on Avon is one of the most important industrial heritage towns in the south west of England, with good transport links and close to Bath and the UNESCO World Heritage sites.

The town council is responsible for tourism in Bradford on Avon and provides:

  • a dedicated Tourism & Events Officer
  • a Tourist Information Centre & volunteers – in Westbury Garden
  • tourism branding & marketing 
  • a tourism strategy
  • social media & website marketing
  • signposting & wayfinding across the town. 

In our tourism strategy, we identified 5 priorities:

  • visitor experience – this ensures that visitors get the best possible experience including great customer service and an ease in navigating the town
  • developing the destination – by improving the natural and physical environment it will make Bradford on Avon an attractive place to live, work and play
  • product development – to strengthen and grow, unknown or newly released products so the town can benefit from extended seasons and create compelling experiences for visitors 
  • partnership working – to work with stakeholders to deliver the destination management plan
  • market development and communications – identify new ways to promote the town to the curious traveller and are best suited for Bradford on Avon. 

Bradford on Avon Town Council’s Tourism Strategy (pdf)

Tourism website

In January 2019, we launched our tourism website ( which celebrates everything Bradford on Avon has to offer including food & drink, what’s on, shopping and heritage.

Tourism Partnerships & affiliations

Visit Wiltshire

Visit Bath

Great West Way

BoA Museum

English Heritage

Heritage Open Days


Throughout the year the town council organises many community events for the benefit of residents and visitors alike. Including:

  • Christmas Lights Switch On
  • Duck Race
  • Bradford on Avon Fireworks Display
  • Bradford on Avon Live Music Festival
  • Pancake Race.

More about our annual events can be found on our tourism website.

Holding an event in Bradford on Avon?

Advertise your local events free on our tourism website